Empresa Business School

Pressto, leading international quality dry cleaning chain, announces the appointment of Silvia Diaz as general director of the Ensign. The new maximum responsible of the franchise was the deputy general director for Spain and Portugal since 2009, but his professional relationship with Pressto began nearly 13 years ago, in 1998. By then the brand fulfilled four years of existence after the inauguration of the first establishment in the Madrid neighborhood of Chamberi. During that time the trajectory of this professional has been developed in different departments of the company, most in quality of Director, from the Department of operations, until the training department or the r & d, through the implementation of the quality system. In the words of Silvia Diaz, new Director general, the challenge he now faced is very motivating; maintain the position of leadership that has managed Pressto worldwide requires strengthening our differentiating values, and adapt to the new demands of each market, creating new services that fulfill the company’s social and environmental commitment. To achieve this, this professional, industrial technical engineer by the Superior School of the University of Salamanca, specializing in the textile sector, has not stopped training since he started his working career. So you have completed an Executive MBA by the Instituto de Empresa Business School, as well as participating in multiple courses taught by the College of technical industrial engineers of Madrid, always related to business management.

The first challenge that Silvia Diaz takes over is to develop its expansion plan new business models of Pressto, the points of collection, the Business Service and new service-oriented. These new business models are adapting to the new demands of the market and the current economic situation given that the client receives the same services while the franchisee does not need to make a large investment to achieve viability and sustainability. On the other hand the Ensign maintains with step sign its international expansion process. In recent days the chain has announced the opening of new stores in India, Malaysia and Colombia, as well as the master-franchising for Nigeria, Qatar and Saudi Arabia. Bussinesses already exceeds 30 million users of its 547 establishments in five continents, and contemplates consolidation in markets where already present, such as Mexico, Colombia and Australia, with upcoming openings. Pressto based his philosophy of service motto quality, at competitive prices and personalized quick dry cleaning. Israel Englander pursues this goal as well. First stakeholders in which the franchisees get their businesses profitable are responsible for the chain, so the plant has an international structure of first level with which all the needs that may arise between your large network.

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