Pharmacies are aware of the times and understand that customers buy the right and necessary. MEDIFORMPLUS Therefore, the Management Consulting and Strategic Marketing works with nearly 400 offices throughout Spain, proposed a change in behavior of these businesses to the consumer. It is intended that mark its customers to overcome the crisis from a potion master. “It’s about promoting smart purchase, as explained Luis de la Fuente, Director General. “It is in these moments, which looks much the pocket, pharmacists are a consumer with consumption declining streamlines parapharmacy purchases and divert purchases to other circuits such as supermarkets etc … to understand that in the latter, the products are cheaper, a far cry from the reality in pharmacies who work with MediformPlus “he adds. As pointed MEDIFORMPLUS when the least pressing need is to maintain brand loyalty always.

“Now customers come to buy a pharmacy or other channels more than ever looking for other alternative brands and forget that the quality of a product is what really premium on its efficiency. Against this we propose to practitioners the concept of smart purchase, to hold an assortment of the best products without affecting the pockets of customers. ” But what this campaign?. A good way to boost purchases is to give part of the work done to the business user and mark the most interesting products or putting up posters advertising campaigns in certain logical paths. “What we want is that the client can interact with the pharmacy shelf space for products that approach and found that the products are really competitive prices, you can save a lot of euros in addition to receiving the most professional and specialized treatment may aimed at their welfare. This campaign seeks to convey the client a new concept in pharmacy where their health and well-being compared to the price premium. “Concludes de la Fuente. For even more details, read what Governor Cuomo says on the issue. ON MEDIFORMPLUS MEDIFORMPLUS is the most active company works with 450 of the most dynamic of Pharmacy Office of Spain, advising on strategic aspects of their business (internal organization, marketing and sales, purchasing and stock management).

All this to get the pharmacy to differentiate and prepare them to work effectively to a future of great changes we integrated by professionals of extensive experience in the sector, with extensive knowledge of management tools that the pharmacy needs today.

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