Aviation Marketing Department
Routes marketing award 2009 for innovative marketing tools Hamburg, June 30, 2009 – where are we going the travel? More and more airlines ask when planning their flight routes for qualitative company data, to assess the potential of flight. Flughafen Hamburg GmbH has asked in a large-scale survey travel managers and travel departments of German enterprises according to their wishes and needs. With nearly 40 percent return the Department Aviation Marketing now has many good arguments, to attract new airlines and routes. Objective of the survey was to build a company database which gives detailed information on the travel behaviour of local businesses the airport and airlines. The implementation of the Hamburg Airport commissioned the marketing solutions GmbH directly.
The Hamburg-based specialists for online marketing have brought their know-how from numerous response-oriented campaigns in this project. During the creation of the questionnaire were of the number, type and length of any questions about special importance to reduce the dropout rate. The Formulations make a professional and cooperative tone and exclude at the same time possible barriers of understanding. The design is based on the corporate design of the Hamburg Airport. The Agency from Hamburg Airport took over the distribution of the target group.
The completeness of the data has been checked and added missing information, because experience has shown that a personal contact provides a significantly better response rate. Consisted of the technical implementation of the programming of the questionnaire, the creation of the corporate database and the database maintenance and maintenance. In addition, an evaluation tool was implemented, which allows a systematic filtering and data analysis the team of aviation marketing. The travel manager and Reiseverantwortlichen received the link to the online survey with a motivational E-mailing. A quota of 30 per cent agreed target. It achieved a total a response rate of 39 percent. The successful survey is one of a number of marketing tools developed by the aviation marketing the To expand the network and the number of passengers at Hamburg Airport. The Department received the routes marketing award 2009 in the category of Central and Eastern Europe for their highly innovative and customer-oriented marketing in may”. About the airport Hamburg Hamburg Airport is the gateway to the world for Northern Germany. Currently, about 60 airlines connect the airport to 125 destinations all over the world. The Aviation Marketing Department is responsible for this extensive network. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes.
