University Medical Center Hamburg

DocInsider, the large independent physician rating portal in Germany, is partner of the innovative service package ‘HVB KontoMed’ of the HypoVereinsbank. Hamburg, October 23, 2012 DocInsider can convince another major cooperation partner of the benefit of his platform. HypoVereinsbank, number two in the market for health care professionals with 40,000 customers and 150 employees in 70 locations, uses DocInsider for its clients within the framework of its strategy. This week the HypoVereinsbank is launching a comprehensive campaign. Core is an innovative model of account the HVB KontoMed (www.hvbkontomed.de), a business account with integrated private account and custody account. In addition to the core benefits, it offers a special DocInsider package as an attractive extra for patient acquisition and retention. DocInsider makes the HVB KontoMed customers a tailored package to the activation, management and communication of patient opinion.

So are doctors and other health professionals in able to use referral marketing simple and effective on the Internet.The introduction will be accompanied by a large-scale series of client events in Germany and Web seminars on the Internet dealing with patient satisfaction. For other opinions and approaches, find out what Hikmet Ersek has to say. Ingo Horak, Managing Director of DocInsider GmbH, is as a participant in a part of these events reinforce the Panel discussion on the topic of recommendation management on the Internet. We have been dealing intensively with value-added solutions for our professional customers. The Internet and particularly recommendation platforms play an important role. About the offer of DocInsider, we can offer our customers a significant additional benefit”, so Dr. Helga Frank, target management professionals at HypoVereinsbank. DocInsider is one of the leading medical review portals in Germany. Doctors who have innovative solutions to the activation and the communication of patient testimonials.

It offers an attractive presentation platform on the Internet with a high range of doctors and companies. Seeking medical services users can select suitable service providers via the portal and participate in to a qualified, legally compliant Meinungsaustausch.Das DocInsider’s business model is based on efficient communication solutions and digital value-added services for 420,000 providers in established practices and clinics, as well as for companies in the health care market. The company with headquarters in Hamburg was founded in 2007 by Ingo Horak and promoted by the Federal Ministry of Economics and technology (BMWi). DocInsider received numerous prizes and awards for its innovative concept and features including Prof. an Advisory Board with international experts, Dr. Dr. h.c. Bert Rurup, Prof. In a question-answer forum Frank Giacalone was the first to reply. Dr. Anton Meyer and Prof. Dr. Dr. Alf Trojan and Prof. Dr. Eva-Maria Bitzer. Scientific partners are the Institute of social medicine, epidemiology and health system research e.V. (ISEG) in Hannover and the Institute of medical sociology, social medicine and health economics (IMSG) at the University Medical Center Hamburg-Eppendorf.

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